PRIMITIVE - Summer ‘13 Video Lookbook
Primitive has just launched a new website primitiveapparel.com exclusively about their own brand.
Indeed their other website Primitive Shoes, which is still running, is also a webstore but which contained plenty of different brands and products, Primitive included.
To celebrate this new website, the californian brand dropped the summer collection well illustrated by this video lookbook very close to the wild.
You can grab it now at Primitive’s webstores and soon at official retailers.
BORNxRAISED - “Butch 3M” Tee
The LA-based brand will release these original tees with reflective indian heads this Thursday, May 16th at noon (PST).
It will be available in black & white colorway at BornxRaised webstore.
THE KENNEDY DENIM CO. - SS’13 Collection
This young brand from California knows how to appeal to consumers…
Offering good quality denims et chinos under $40, designed and made in Los Angeles is big challenge. And this is what they’re doing here ! Moreover the collection features different camo pieces and denims with different colors.
Check it out now at Attic Online Shop.

Stussy is back for the Spring with a warming lookbook.
Shot in Venice CA by Kenneth Capello, this collection definitely announces the return of the beautiful days. The lookbook reveals retro designs with classic patterns and chill fits
Let’s take a look now below.


















The Spring 2013 collection is available now at Stussy Chapter Stores and on Stussy webshop.
DTA x UNDEFEATED - “Bullrun Rally” Collection
The brands teamed up to make a special collection for the race which took place in Cali this year. This dope collab is limited so act fast.
Available at Mltd (US) & Scene Preston (UK)
SUPERB - Fall ‘12 “Cut And Sew” Collection
Details, style, quality, this is Superb once again…
Check it out here
SVPERB LA - Fall ‘12 “Cut & Sew” Collection
Now available here
DIAMOND SUPPLY CO. - “Glow In The Dark Brilliant” Snapbacks
Limited to 144 pieces by color
Now available at Diamond.